I know, I know it's expensive. I'm a serial bargain shopper - not above drug store brands if they do the job. But this stuff is hands down the best. I had a BIG plastic surgeon's peel, so I have had a good opportunity to test this product. In the year since, I have not even gotten pink (let alone burned) once. And I'm in the sun, sweating, almost daily, year-round #pickleball. I have dry skin, and this feels wonderful without the slipperiness of other brands. PLUS all the extras (that make it expensive) have truly made my skin look and feel nourished. I even wear it at night as my makeup because it feels and looks so good and isn't shiny. I always look for a physical (as opposed to chemical) sunscreen- (I have some sensitive red-heads in the family) and the amount of zinc and titanium dioxide in this is way above other brands. Sometimes I will try a cheaper brand, but I always come back to this one.